A day before South Africa dominated India in the Guwahati Test, the BCCI headquarters hosted an event to welcome a new sponsor, adding ?45 crore to the board's already healthy finances.
The irony is that India's home Test record has been worrying, but the BCCI's finances keep growing anyway.
The Indian cricket team has been whitewashed twice in the last three home series-a 0-3 home Test series loss to New Zealand last year and now a 0-2 Test series loss to South Africa-raising concerns about the current setup.