Amazon Web Services AWS announced a new collaboration with Virgin Mobile UAE to advance telecommunications services through AI innovation. The initiative focuses on implementing AWS Generative AI GenAI solutions for identity verification and customer support operations, enabling faster and more secure services.
The roll-out leverages GenAI services on AWS to deliver two integrated solutions: fraud-resistant ID verification and an AI-powered conversational assistant that autonomously resolves customer support queries. With this implementation, Virgin Mobile was able to significantly reduce SIM card activation times and eliminate manual processing.
"Adopting AWS GenAI solutions like SageMaker represents a milestone in Virgin Mobile UAE's digital journey. It enables us to redefine customer services in telecommunications and sets a model for how providers across the UAE can modernise operations through GenAI."
