AppsFlyer, has announced the launch of eight new products designed to help businesses transform complex data into clarity and growth. The announcement underscores AppsFlyer's evolution from mobile attribution pioneer to Modern Marketing Cloud that breaks down silos across omnichannel measurement, deep linking, data collaboration, and autonomous AI workflows to enable brands to make smarter decisions, faster.
"The Modern Marketing Cloud represents the next evolution of our mission, uniting measurement, data collaboration, and AI into one trusted, privacy-first platform. For over a decade, we've helped marketers adapt through the mobile and privacy revolutions. Now, in the AI era, we're empowering them to go beyond optimization, to achieve truly autonomous growth."
- Oren Kaniel, CEO and Co-founder, AppsFlyer
