Appier Group Inc TSE: 4180, henceforth referred to as Appier, today announced its financial earnings results for the first quarter of fiscal year 2025, ended March 31, 2025 . The company reported robust growth across regions, continued margin improvement, and record-low churn, underscoring product stickiness and durable customer expansion.
Diversified Growth Across Regions and Verticals Powers Strong Q1 Performance
Appiers revenue reached JPY 9.4 billion , marking a 27 YoY increase, or 31 growth on an FX-neutral basis, reflecting resilient demand and expanding enterprise adoption. Northeast Asia NEA grew 37 YoY, fueled by strong momentum in both Japan and Korea, particularly in the e-commerce sector. The US and EMEA delivered 32 YoY growth, building on a strong prior-year base through vertical diversification and sustained traction in digital content. Growth remained well-balanced, with 57 of incremental revenue driven by existing customers, reinforcing business scalability, deeper enterprise penetration, and strong retention. The remaining 43 came from new customers, fueled by strategic wins in digital content and e-commerce verticals. The client base expanded by 15 YoY, supported by strong new customer acquisition across regions and industries. Quarterly Average Revenue Per CustomerARPC increased 10.1 YoY on an FX-neutral basis, maintaining strong momentum.
Margin Expansion Driven by Operational Leverage and AI Efficiency
Gross profit rose 26 YoY to JPY 4.8 billion , with FX-neutral gross margin improving to 52.3, driven by ongoing enhancements in personalization algorithms and new GenAI capabilities, including AI-powered algorithm enhancements.