Today's AI Dispatch examines synthetic-video detection signals, Coca-Cola's AI holiday ad and the ethics around branded synthetic content, CompTIA's "AI reality check" into enterprise adoption hurdles, and Rezolve AI's claim to lead agentic commerce. Analysis, implications, and tactical takeaways for product leaders, policy makers, creators and enterprise buyers.
Fast take - authenticity, accountability, and ambitionThis dispatch pulls four stories that tell a tight story about AI in November 2025: authenticity in media how to tell AI video apart from reality, corporate experimentation with synthetic creative and the ethics and brand risk that comes with it, the sober limits of enterprise transformation people process problems still dominate, and the next big battleground in commerce agentic, autonomous shopping agents that promise trillion-dollar markets. Together they sketch a familiar arc: the capabilities of generative AI are racing ahead, organizations are rushing to apply them for reach and efficiency, and the rest of the ecosystem - governance, human workflows, regulatory frameworks - is hustling to keep up.
I attempted to fetch the full text of each original piece for precise pull-quotes and numbers. Two items BBC and The Hollywood Reporter were not accessible to my web fetch tool due to publisher access controls I still summarized their reporting and combined it with the available press releases and research briefings.