As global trade faces mounting headwinds from rising tariffs and shrinking aid to geopolitical tensions and fragile supply chains, African CEOs are doubling down on regional integration, digital innovation, and sustainability to future-proof the continent's economic trajectory.
That's the resounding message from the 2025 Africa CEO Trade Survey, unveiled in Geneva on Thursday September 18, 2025, by the Pan-African Private Sector Trade and Investment Committee PAFTRAC in partnership with African Business on the sidelines of the WTO Public Forum.
Drawing insights from over 2000 senior executives polled across 51 African countries, the fifth edition of the report offers a sweeping view of how African businesses are navigating a volatile global landscape.