Mr D, which before the Covid-19 pandemic focused on doorstep food delivery, has been repositioning itself as a broader convenience marketplace, a strategy born out of desperation five years ago when restaurant operations were restricted.
As competition intensifies in the e-commerce sector with the notable arrival of Amazon last year Mr D is leveraging the shift to attract more customers and expand its market share.
Takealot Group, which is owned by technology investor Naspers, is betting big on Mr D to lead its next phase of growth as consumers demand more immediacy and convenience, its chief executive said.
In addition to Amazon, it is going head-to-head against other international rivals like Uber Eats and local players Shoprite, Checkers Sixty60, and Pick n Pay asap.
Pets is one big category were going to expand quite aggressively on. And its not just pets. Its speciality pet food delivered on demand, Frederik Zietsman, Takealot Group CEO, said in an interview.