Softfootball , one of Africa's leading football news platforms, made a notable impact at the Afro Fashion Fest 2025 held in Umuahia, Abia State. The event, originally planned for a different venue, was officially moved to ARCO Event Center ShopRite, Abia Mall , while the date and time remained unchanged- Friday, November 28th, 2025, at 4:00 PM .
The festival showcased a lineup of influential brands including Imperio Diseno, Black Aperture, Canum Group, Israeli Group , and AIRXQUISITE , all adding color and creativity to the highly anticipated fashion celebration.
Softfootball stood out uniquely for its role in bridging the gap between fashion and football, presenting a fresh blend that resonated with attendees and industry stakeholders. This appearance follows its recent spotlight in Dochase's October 2025 report on Africa's booming betting and sports media market .