Leading hotel revenue management company Lighthouse has found that average hotel rates across Africa have fallen by nearly 20 year-on-year, driven by contractions within the three- and four-star markets and particularly sharp decreases for Ethiopia, Kenya, Botswana and Mauritius.
Lighthouses Global Hotel Rates: Q4 2025 Market Outlook analysed data gathered from almost 70 000 hotels in 185 countries.
The rolling 12-month average rate across African hotels dropped from US201.19 in August 2024 to US161.28 by August 2025. Ethiopia witnessed the sharpest drop among Southern and East African nations at 31.1, followed by Kenya at 26.6, Botswana at 22.2 and Mauritius at 15.2. Rates in South Africa contracted by a marginal 0.2.