Etihad Salam Telecom Company Salam, a leading innovator in the Saudi telecommunication market, has signed a Memorandum of Understanding MoU with Quality Business Solutions QBS to co-develop Salam CX, the region's first Arabic-first customer experience CX platform.
This strategic partnership aims to deliver a comprehensive ecosystem of AI-powered solutions tailored for businesses, government entities, and SMEs across the Kingdom. Salam CX will feature a full suite of intelligent service automation tools, including Voice of Customer VOC, callbots, chatbots, voicebots, speech analytics, "talk to your data" interfaces, and a dynamic knowledge bank. These solutions are built on advanced technologies such as speech recognition, natural language processing NLP, agentic AI, Arabic dialect modelling, machine learning, and cloud integration.
"Salam CX is designed to be a transformative force for businesses and enterprises that serve Arabic-speaking clientele. By building an Arabic-first platform, we're not just localising global technologies, we're engineering solutions that understand and respond to the nuances of our language, culture, and business needs."
