The global shift toward digital media is undeniable. According to Grand View Research, globally, this market was valued at 832.99 billion in 2023, and it is projected to surpass 1.9 trillion by 2030.
Africa is not merely participating in this boom. It is emerging as a rapidly accelerating frontier. Driven by the world's youngest population and increasing smartphone penetration, the continent's digital entertainment market is poised for transformative growth.
However, this dynamic landscape presents a duality of immense opportunity and persistent challenges.
