As the holiday season approaches, Nigerian Breweries Plc has officially set the stage for this years Detty December celebrations with an exclusive press cocktail unveiling its 2025 Christmas campaign, A Legendary Christmas." The unveiling has set the tone for what promises to be an unforgettable festive season. Held at Nomaada Lagos, Victoria Island on Wednesday, the event attracted media professionals, cultural tastemakers, and industry stakeholders for an evening that blended festive cheer with strategic insight. It celebrated not just the start of the holiday season, but Nigerian Breweries continued role as a cultural force driving the December experience across the country.
For decades, NB has been an integral part of Nigerias most memorable festive experiences-from concerts and carnivals to family gatherings and nightlife. As Detty December has grown into a ?100 billion plus cultural and economic phenomenon, Nigerian Breweries diverse portfolio of brands has remained at the heart of the celebration, powering the moments that bring Nigerians together every year.