FOO, the award-winning B2B Software as a Service SaaS solutions provider, has partnered with eNovate, a subsidiary of eFinance Investment Group, a leading provider of innovative digital payment solutions, to launch the country's first white-labeled mobile application tailored specifically for university students. This groundbreaking solution blends financial literacy, digital payments, and gamified experiences into one lean, mobile-first ecosystem.
The application launches with core features such as digital student ID issuance, mobile wallet top-up and bill payment functionality. Designed with a lean, mobile-first approach, the app offers students a smart, secure and engaging financial experience that fits seamlessly into their daily lives. The digital student card also serves as an official university ID, enabling campus access and identity verification without the need for a physical card. By combining essential financial services with interactive, youth-oriented features, the app speaks directly to the needs and expectations of the Gen Z demographic.
This first-of-its-kind mobile solution was made possible through the strategic collaboration between FOO and eNovate. While FOO led the app development, user experience and digital architecture, eNovate brought its deep expertise in secure card issuance, financial enablement and integration with national infrastructure. As a subsidiary of the government-backed eFinance Investment Group, eNovate ensures the platform adheres to the highest standards of compliance, scalability and security - hosting all FOO intellectual property on the eFinance cloud, within Egyptian borders.
